My Playbook for Building Products That Work
1. Define the problem
Align with the team on who we are solving for, why it matters, and how we’ll measure success.
Start with clarity, not assumptions.
2. Learn from people
Talk to users, review data, scan feedback. Even a few conversations can reveal patterns that shape the product.
Real insights come from real people.
3. Focus on risks
Map user jobs and edge cases early so we know where design and engineering effort matters most.
De-risk early, save time later.
4. Prototype what matters
Test the riskiest assumptions first. Quick prototypes save time and keep teams focused on learning.
Prototype to learn, not to impress.
5. Ship in slices
Release in small, usable parts. Validate, measure, and adjust before scaling.
Momentum beats perfection.
6. Iterate after launch
Track results, gather feedback, refine. Wins get doubled down on, misses get fixed quickly.
Launch is the beginning, not the end.
