Reimagining Mobile Gifting
The Challenge
OneOnMe set out to make social gifting effortless: send a drink, dish, or meal to a friend at a local venue with just a few taps. The challenge was designing an experience that felt personal and fun, while also being clear enough to work seamlessly in the real world of bars and restaurants.
How I Tackled It
As the product design lead, I owned the entire design stack—from brand identity and UX strategy to flows, prototypes, and polished UI. My focus was to ground every decision in the gifting moment: personal, fast, and intentional. I worked closely with the CEO and engineers to turn raw ideas into testable, shippable product slices.
From Sketch to Prototype
Early Flows: Mapped both the sender and recipient journeys, ensuring each felt meaningful without unnecessary friction.
Designing Emotion: Crafted confirmation and redemption screens with pacing, microcopy, and visual cues that delivered both clarity and delight.
Rapid Testing: Built Figma prototypes and tested weekly with friends, bartenders, and early users to uncover friction points and emotional drop-offs.
Iterative Execution: Shipped fast, iterated often, and worked side by side with engineering to close the gap between design and real-world behavior.
The Impact
High Redemption: Over 50% of gifts were redeemed within one week, with some claimed within minutes.
Repeat Usage: 75% of gift recipients went on to send a gift themselves, turning recipients into new customers.
Organic Growth: Viral adoption emerged directly from product behavior, not paid marketing — gifting naturally fueled network effects and growth.
Why It Matters
OneOnMe showed how thoughtful design can turn a simple idea into a viral product. By focusing on emotional pacing, clarity, and early feedback, we built an experience that spread organically and proved the value of intentional, specific gifting in a mobile-first world.